You see, most of the advice you hear about what works is either old and obsolete or unproven. The people who offer such advice are willing to make money AT THE EXPENSE
of their customers.
In fact, you need to accomplish 3 things to achieve your Internet marketing goals and objectives.
1) If your ideal prospect cannot find you in search, you cannot make the sale. Why? Because to that prospect, you're invisible. Essentially, to that homeowner, you don't exist.
But let's pretend that you have lots of visibility in search engines - when people type in your keywords, you pop up immediately.
Does that mean you'll be flooded with calls and leads? Maybe, maybe not.
2) In this stage of the game, people can see what you're doing in the marketplace and what your previous customers have said about you is critical. I'm talking about reviews. Google reviews mainly.
Even though your website is filled with words to describe what a great roofer you are, the things your customers say about their experience matter more. Much more.
If the prospect doesn't like what people have said, your opportunity ends without you getting a legitimate shot at the business.
If your site shows you have been in business for several years, homeowners will be concerned if you only have 6 reviews. A busy, successful roofer might have hundreds of reviews after many years in business, why not you?